Welcome

This is not just another sustainability site.

This is sustainability x strategy for hospitality & tourism, buildings & homes, small businesses, events, fitness, lifestyle, and more.

This is climate news, simplified. This is raising awareness on key topics. This is teaching you how to make the biggest impact as an individual or small business. This is summarising policy and science and the actions your business needs to take; in a simple, beautiful, and natural way.

This is Naturally Selected.

This is a love letter to Darwin. This is an ode to the belief that organisms that are more adapted to their environment are more likely to survive and pass on the genes that aided their success. This is the toolbox you need to adapt to our changing climate. 

This is what to expect.

This is how to improve your business strategy. This is what you need to know about our changing world. This is helping you tap into sustainable finance. This is products and services that do good for the planet. Naturally selected, for you. 

This is what I offer.

• Consulting
• Strategy
• Workshops

This is me.

I’m Jess Weir. For the past decade, I’ve been curating an in-depth knowledge of climate/energy economics to focus on the sustainable development and financing of energy and resource efficient built environments. I have a passion for hospitality (and 15+ years experience working in it) and travel, and have expanded my knowledge on topics in sustainable tourism and hotels both personally and professionally. This is my passion project.